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  • Amitabh Kant
Urbanization will be the defining feature of India's growth.
India needs to create several new-generation, green field cities that are planned, financed, developed, operated and managed more efficiently.

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Praises:

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Keith Bellows, Editor in Chief, National Geographic Traveler
‘I consistently cite the “Incredible India” campaign as a masterstroke of international branding. And who better to tell the story...
Sarah Miller, Editor, Condé Nast Traveller, UK
‘!ncredible inspiration. Amitabh Kant’s account of branding India is a must-read not just for those in the tourism and advertising...
Piyush Pandey, Executive Chairman & National Creative Director, Ogilvy & Mather
‘Nothing builds brands better than passion. Amitabh Kant’s passion for both Brand India and Kerala is bubbling in every line and b...
Jean Claude Baumgarten, President, World Travel & Tourism Council
‘Countries are becoming increasingly aware of travel and tourism and its untapped economic and social potential. This is a remarka...
Francesco Frangialli, Secretary-General, UN World Tourism Organization (UNWTO)
‘Few campaigns have impressed me as much as “Incredible India” in its uniqueness, creativity, impact and effectiveness. Visualized...

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