CEO, NITI Aayog (National Institution for Transforming India), Government of India
The Path Ahead: Transformative Ideas for India
Enthusiasm and determination with a healthy dose of entrepreneurial vision that is enhanced by rapid strides in technology has provided the platform for young Indians to become the makers of a new India. Millions of young Indians are entering the workforce annually with a continually major shift from rural to urban areas, and a burgeoning middle-class with demands and expectations of quality health and education, further increasing the dependence on sustainable, viable, and continuous growth. Clearly, India is at a delicate juncture where the new generation of policymakers must take responsibility to work adeptly in tandem with industrialists, academicians, and the common man to form impactful policies.
The Path Ahead: Transformative Ideas for India is reflective of this collaborative effort that borrows from the very essence of working in tandem to have meaningful discourses. This book, which brings together a rare combination of industry executives, domain thought leaders, and government officials, highlights the challenges and possible solutions for key sectors that are the cornerstone for India’s future growth. Each of the authors is a leader in their own right, and has been a key contributor to the India’s growth story. Their cutting-edge, unique, and focused ideas symbolize the best strategies to promote a particular sector vital for sustainable growth.
This crucial compilation is a ready reference for not just young minds, but can also inspire future leaders of this great country on its journey to becoming a global powerhouse.
'I consistently cite the "Incredible India" campaign as a masterstroke of international branding. And who better to tell the story than the man who created it. Amitabh Kant's book is insightful, thought-provoking, superbly researched, and deftly crafted.
Editor in Chief, National Geographic Traveler
Incredible inspiration. Amitabh Kant's account of branding India is a must-read not just for those in the tourism and advertising industries but also to all of us who want to experience the authentic richness of a continent that could well be the key to all our futures.
Editor, Conde Nast Traveller, UK
Nothing builds brands better than passion. Amitabh Kant's passion for both Brand India and Kerala is bubbling in every line and between the lines.
Executive Chairman & National Creative Director, Ogilvy & Mather
A remarkable saga of how to attract the attention of overseas and domestic customers.
Jean Claude Baumgarten
President, World Travel & Tourism Council
Few campaigns have impressed me as much as "Incredible India" in its uniqueness, creativity, impact and effectiveness. The lucid, open-hearted, first-person account makes interesting and informative reading for academics and practitioners alike
Secretary-General, UN World Tourism Organization (UNWTO)