'I consistently cite the "Incredible India" campaign as a masterstroke of international branding. And who better to tell the story than the man who created it. Amitabh Kant's book is insightful, thought-provoking, superbly researched, and deftly crafted.
Editor in Chief, National Geographic Traveler
Incredible inspiration. Amitabh Kant's account of branding India is a must-read not just for those in the tourism and advertising industries but also to all of us who want to experience the authentic richness of a continent that could well be the key to all our futures.
Editor, Conde Nast Traveller, UK
Nothing builds brands better than passion. Amitabh Kant's passion for both Brand India and Kerala is bubbling in every line and between the lines.
Executive Chairman & National Creative Director, Ogilvy & Mather
A remarkable saga of how to attract the attention of overseas and domestic customers.
Jean Claude Baumgarten
President, World Travel & Tourism Council
Few campaigns have impressed me as much as "Incredible India" in its uniqueness, creativity, impact and effectiveness. The lucid, open-hearted, first-person account makes interesting and informative reading for academics and practitioners alike
Secretary-General, UN World Tourism Organization (UNWTO)