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Niti Aayog CEO, Amitabh Kant On India's COVID 19 Fight & Way Forward Post Lockdown CNN News18

Praises:

  • 'I consistently cite the "Incredible India" campaign as a masterstroke of international branding. And who better to tell the story than the man who created it. Amitabh Kant's book is insightful, thought-provoking, superbly researched, and deftly crafted.

    Keith Bellows
    Editor in Chief, National Geographic Traveler
  • Incredible inspiration. Amitabh Kant's account of branding India is a must-read not just for those in the tourism and advertising industries but also to all of us who want to experience the authentic richness of a continent that could well be the key to all our futures.

    Sarah Miller
    Editor, Conde Nast Traveller, UK
  • Nothing builds brands better than passion. Amitabh Kant's passion for both Brand India and Kerala is bubbling in every line and between the lines.

    Piyush Pandey
    Executive Chairman & National Creative Director, Ogilvy & Mather
  • A remarkable saga of how to attract the attention of overseas and domestic customers.

    Jean Claude Baumgarten
    President, World Travel & Tourism Council
  • Few campaigns have impressed me as much as "Incredible India" in its uniqueness, creativity, impact and effectiveness. The lucid, open-hearted, first-person account makes interesting and informative reading for academics and practitioners alike

    Francesco Frangialli
    Secretary-General, UN World Tourism Organization (UNWTO)
Amitabh Kant At Work

India 2050 Roadmap for Success

How to use Bhim and Aadhar

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Innovative policies to enable disruption

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